Black Shadow is the stealth bomber series of the Alpinestars technical leather jackets, combining MotoGP racing technologies with a reserved color palette Henry Ford would love.
We deviated from a traditional motorcycle advertising approach, taking inspiration from the materials, color palette, and targeted consumer. Steering away from action imagery, we showcased the apparel as a fashion editorial and fusing the apparel's monochromatic tones into the bloodlines of the art direction, fully developing the Black Shadow concept.
MEDIA Print / Digital / Motion Content (forthcoming)
ROLE Creative Direction / Art Direction
AGENCY Alpinestars