For NBA2K, the 20th of November marked the debut of the Next Generation version of NBA2K21, the elevated gaming experience specifically for PS5 and Xbox Series X platforms. In honor of the fans that continue to make the NBA2K experience what it is, we crafted a celebratory experience that combined all of the game's cultural facets on a global scale. From in-depth conversations from their favorite basketball stars and their favorite players, live stream competitions, special locker codes that enabled our audience’s favorite fashion brands to show up on their MyPlayer, all the way to performances from a became a true 24-hour live experience that brings the game to life.

From the concept, the visual architecture, all the way down to the programming, we crafted the experience and then leveraged 2K’s partners to help bring it all to life, giving fans and players an all-star 2K21 experience unlike any other.

MEDIA  Digital / Experiential / Social
ROLE  Group Creative Director
AGENCY  Anomaly New York