To kick off the reveal of our Current Gen cover athlete, Damian Lillard, we knew we needed to lean into those things that make him unstoppable on and off the court: his personality, humor, and versatility. When you’ve got a day to shoot with Dame, you make the most of it, and you make the most of the world you can create for him. After all, when “Everything is Dame,” all that’s left is to prove that out - every way and everywhere. Come along for the ride…but bring an umbrella because it’s raining buckets.

MEDIA Campaign / Content / Social
ROLE Group Creative Director
AGENCY Anomaly New York