As we embarked on the Harman Kardon Citation series's global launch, the premier smart offering from the legendary audiophile marque, we were tasked with leveraging one of their existing brand ambassadors to bring their newest sonic masterpiece to the masses. Enter the esteemed Priyanka Chopra Jonas.

Playing into her classic acting abilities, tongue-in-cheek sense of humor, and the ability to parody herself, we crafted two campaign films that bring together her skills and the ridiculousness of low-brow television. Each of these films brings together the tropes of their respective genres, playing heavily across reality TV and telenovelas, all under the banner of “Priyanka’s Palace” while keeping the Harmon Kardon Citation at the top of mind throughout. We capped it all off with a Citation amplified dance party and mini champagne bottles for the entire cast and crew, courtesy of Priyanka herself.

MEDIA  Campaign / Content / Social
ROLE  Group Creative Director
AGENCY  Translation