For the launch of Steph Curry’s 3rd signature shoe with Under Armour alongside Champs Sports, we created the #CurryOps launch event for the Bay Area to celebrate the game, the man, and the culture. Together we tactically brought #CurryOps to life - uniting the Bay area with a youth-driven 3-on-3 basketball tournament featuring the top kids under 18 in the surrounding schools, an immersive 360° photo booth, a full-on trim and clip activation with Bevel barbers, and a mural wall by Bay Area artists Illuminaries who dedicated the art and night to all those who attended.

It wouldn’t be a party without the surprise additions, so we had French Montana close out the night following our tournament and gave out fully equipped and ready-to-rock kits for all attendees. The mission: put on for the fans and arm them with the gear to win. #CurryOps drew a deep cross-section of Bay Area natives, who took the day off for basketball, fun, and to salute Stephen Curry and the Warriors on for their next NBA season.

MEDIA Experiential / Social
ROLE Group Creative Director
AGENCY Translation