Throughout the course of our teases, reveals, and announcements, we were all leading up to the drop point of our live date, where our audience could actually play the game. As a way to tip-off that first consumer gameplay day, we brought all of the richness and influence that made NBA2K21 and distilled that into our launch film.

This was a showcase that sneaker culture, music, fashion, energy, style, team, or college choices all actually influence the type of player you can be in the NBA2K universe. And all of that is game. The moment you step out into the Neighborhood and onto any of the courts inside this world, well, that is glass backboard clear.

In NBA2K21, everything is game.

MEDIA  Campaign / Content / Social
ROLE  Group Creative Director
AGENCY  Anomaly New York