Opening up a flagship store in an iconic city of sport, art, and music is an easy task. But to do so and win the hearts, minds, and love of a city? Well, that’s a completely different task. Champs came to our team at Translation to dive into the culture pivot points and the city's pulse of broad shoulders to launch and help bring to life the design and architecture of their most ambitious flagship to date - in the heart of the 312.

What was the move? Elevate the city's pulse into the walls, stories, and sounds of the windy city, crafting and curating the entirety of the space by native Chicago artists and the city's youth. To do this, we enlisted high school Art Students' help to design the interior of the store along with exclusive apparel sets, pairing them with iconic Chicago artists like Hebru Brantley and Joefreshgoods, to be sold the day of the launch. We didn’t just stop at the product but leveraged each of our artists’ and influencers' mentorship and skillsets to ignite, inspire, and mentor the students as they created these pieces. For the launch day, we brought them all in to celebrate the intersection of commerce and culture and to see their work fly off the shelves and onto the backs of their fellow citizens.

Following the event, our proceeds from the sales went directly back to the city, giving back all points to the stars that really deserve to shine in the Chi, and inspiring the next wave of creative entrepreneurs to build, thrive, and give back to the city that raised them.

MEDIA  Experiential / Social
ROLE  Group Creative Director
AGENCY  Translation