We know that almost every fitness fad, gadget, and “hot new thing” falls short of the expectations and performance that those in the fitness community, and home users, demand. So we decided to flip things around a bit.

Our solve: For our New Year campaign, we hit the highways and byways of America to showcase the strength, intelligence, breadth, and quality of workouts and the results Tonal delivers as the standard of intelligent home fitness. With a fervently engaged Tonal community at our fingertips, we brought them in front of the camera and stepped into their lives to shine a light on Tonal stories from our most accomplished members.

The proof is in the results, so we visited with a personal trainer who bounced back from injury purely through Tonal and the support of her family. We stepped into the home of an amateur bodybuilder who used Tonal for his first competition and first 1st place win, complete with his pro card. A trip to Northern California brought us to a cancer survivor who has lifted over 3 million pounds since her Tonal was dropped off. Lastly, we set out to the back roads and highways outside of Seattle to meet with a two-time Paralympic Gold medalist and professional cyclist that uses Tonal and his hand cycle as his exclusive training protocol.

MEDIA  Content / Social / Email
ROLE  Creative Director of Brand
BRAND  Tonal