As the NBA's first foray into tapping into the March Madness audience, we were given the creative mission to unify both the college spirit and the Big Dance's intensity with the high-athleticism and top tier level of play that only the NBA has. We went back in time, back in the hearts and minds of Russell Westbrook, James Harden, Paul Pierce, Dwyane Wade, Stephen Curry, Al Horford, and Kyle Lowry. No matter where they are and what jerseys they wear, they always have their college spirit within them.

MEDIA  Broadcast / Online Pre-roll / Digital / Print
ROLE  ACD / Art Direction / Concept Development
AGENCY  Translation